{"id":1892,"date":"2019-10-30T13:17:52","date_gmt":"2019-10-30T12:17:52","guid":{"rendered":"http:\/\/wp-neu.ergo-kommunikation.de\/?p=1892"},"modified":"2025-05-05T13:01:41","modified_gmt":"2025-05-05T11:01:41","slug":"klett-cotta-der-hobbit-buecherwerbung","status":"publish","type":"post","link":"https:\/\/ergo-kommunikation.de\/en\/klett-cotta-der-hobbit-buecherwerbung\/","title":{"rendered":"<b>Klett-Cotta \u2013 \"Der Hobbit\"<\/b><br>Book publicity"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1892\" class=\"elementor elementor-1892\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db6885b elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"db6885b\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-179c84b\" data-id=\"179c84b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c0cedb elementor-arrows-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"5c0cedb\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;pause_on_hover&quot;:&quot;no&quot;,&quot;speed&quot;:1000,&quot;autoplay_speed&quot;:4000,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Bild Karussell\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper swiper-image-stretch\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 von 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ergo-kommunikation.de\/wp-content\/uploads\/2019\/10\/Der-Hobbit-2048x1152px.jpg\" alt=\"Der Hobbit 2048x1152px\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 von 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ergo-kommunikation.de\/wp-content\/uploads\/2019\/10\/Der-Hobbit-2048x1152px3.jpg\" alt=\"Der Hobbit 2048x1152px3\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 von 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ergo-kommunikation.de\/wp-content\/uploads\/2019\/10\/Der-Hobbit-2048x1152px7.jpg\" alt=\"Der Hobbit 2048x1152px7\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 von 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ergo-kommunikation.de\/wp-content\/uploads\/2019\/10\/Der-Hobbit-2048x1152px4.jpg\" alt=\"Der Hobbit 2048x1152px4\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 von 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ergo-kommunikation.de\/wp-content\/uploads\/2019\/10\/Der-Hobbit-2048x1152px5.jpg\" alt=\"Der Hobbit 2048x1152px5\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1efd5a1e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1efd5a1e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-582b9d3d\" data-id=\"582b9d3d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6974ad60 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6974ad60\" data-element_type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>#online game #book advertising #POS #transmedia storytelling #geocaching #Tolkien Times #Klett-Cotta #The Hobbit <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31885203 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"31885203\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ed5d591\" data-id=\"3ed5d591\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2795b7 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"c2795b7\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:0}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Online fan project: <br>\"Bring der Welt das Licht zur\u00fcck!\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-387cc83e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"387cc83e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5d103cb6\" data-id=\"5d103cb6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c29ea63 elementor-widget elementor-widget-text-editor\" data-id=\"6c29ea63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As big as the Hobbit movie was this complex combo of online game, Facebook and a very real, adventurous geocaching treasure hunt in Germany, Austria and Switzerland! The \"transmedia storytelling\" of Klett-Cotta's 9-month Hobbit game was honored by the B\u00f6rsenblatt des Deutschen Buchhandels in the \"Online Advertising\" category. Social networks and Tolkien forums were also enthusiastic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-31f8ddb5\" data-id=\"31f8ddb5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c6a34fa elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3c6a34fa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10a7507d\" data-id=\"10a7507d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c834c55 elementor-arrows-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"7c834c55\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;2&quot;,&quot;slides_to_show_tablet&quot;:&quot;1&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;pause_on_hover&quot;:&quot;no&quot;,&quot;speed&quot;:1000,&quot;autoplay_speed&quot;:3000,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Bild Karussell\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper swiper-image-stretch\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 von 6\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"7c834c55\" data-elementor-lightbox-title=\"Der Hobbit 2048x1152px6\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTc2NywidXJsIjoiaHR0cHM6XC9cL2VyZ28ta29tbXVuaWthdGlvbi5kZVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAxOVwvMTBcL0Rlci1Ib2JiaXQtMjA0OHgxMTUycHg2LmpwZyIsInNsaWRlc2hvdyI6IjdjODM0YzU1In0%3D\" href=\"https:\/\/ergo-kommunikation.de\/wp-content\/uploads\/2019\/10\/Der-Hobbit-2048x1152px6.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ergo-kommunikation.de\/wp-content\/uploads\/2019\/10\/Der-Hobbit-2048x1152px6-1024x576.jpg\" alt=\"Der Hobbit 2048x1152px6\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 von 6\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"7c834c55\" data-elementor-lightbox-title=\"Der Hobbit 2048x1152px7b_slider unten\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTc2OSwidXJsIjoiaHR0cHM6XC9cL2VyZ28ta29tbXVuaWthdGlvbi5kZVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAxOVwvMTBcL0Rlci1Ib2JiaXQtMjA0OHgxMTUycHg3Yl9zbGlkZXItdW50ZW4uanBnIiwic2xpZGVzaG93IjoiN2M4MzRjNTUifQ%3D%3D\" href=\"https:\/\/ergo-kommunikation.de\/wp-content\/uploads\/2019\/10\/Der-Hobbit-2048x1152px7b_slider-unten.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ergo-kommunikation.de\/wp-content\/uploads\/2019\/10\/Der-Hobbit-2048x1152px7b_slider-unten-1024x576.jpg\" alt=\"Der Hobbit 2048x1152px7b_slider unten\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 von 6\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"7c834c55\" data-elementor-lightbox-title=\"Der Hobbit 2048x1152px2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTc2MywidXJsIjoiaHR0cHM6XC9cL2VyZ28ta29tbXVuaWthdGlvbi5kZVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAxOVwvMTBcL0Rlci1Ib2JiaXQtMjA0OHgxMTUycHgyLmpwZyIsInNsaWRlc2hvdyI6IjdjODM0YzU1In0%3D\" href=\"https:\/\/ergo-kommunikation.de\/wp-content\/uploads\/2019\/10\/Der-Hobbit-2048x1152px2.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ergo-kommunikation.de\/wp-content\/uploads\/2019\/10\/Der-Hobbit-2048x1152px2-1024x576.jpg\" alt=\"Der Hobbit 2048x1152px2\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 von 6\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"7c834c55\" data-elementor-lightbox-title=\"Der Hobbit 2048x1152px8_slider unten\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTc3MCwidXJsIjoiaHR0cHM6XC9cL2VyZ28ta29tbXVuaWthdGlvbi5kZVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAxOVwvMTBcL0Rlci1Ib2JiaXQtMjA0OHgxMTUycHg4X3NsaWRlci11bnRlbi5qcGciLCJzbGlkZXNob3ciOiI3YzgzNGM1NSJ9\" href=\"https:\/\/ergo-kommunikation.de\/wp-content\/uploads\/2019\/10\/Der-Hobbit-2048x1152px8_slider-unten.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ergo-kommunikation.de\/wp-content\/uploads\/2019\/10\/Der-Hobbit-2048x1152px8_slider-unten-1024x576.jpg\" alt=\"Der Hobbit 2048x1152px8_slider unten\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 von 6\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"7c834c55\" data-elementor-lightbox-title=\"Der Hobbit 2048x1152px9_slider unten\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTc3MSwidXJsIjoiaHR0cHM6XC9cL2VyZ28ta29tbXVuaWthdGlvbi5kZVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAxOVwvMTBcL0Rlci1Ib2JiaXQtMjA0OHgxMTUycHg5X3NsaWRlci11bnRlbi5qcGciLCJzbGlkZXNob3ciOiI3YzgzNGM1NSJ9\" href=\"https:\/\/ergo-kommunikation.de\/wp-content\/uploads\/2019\/10\/Der-Hobbit-2048x1152px9_slider-unten.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ergo-kommunikation.de\/wp-content\/uploads\/2019\/10\/Der-Hobbit-2048x1152px9_slider-unten-1024x576.jpg\" alt=\"Der Hobbit 2048x1152px9_slider unten\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 von 6\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"7c834c55\" data-elementor-lightbox-title=\"Der Hobbit 2048x1152px10_slider unten\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTc3MiwidXJsIjoiaHR0cHM6XC9cL2VyZ28ta29tbXVuaWthdGlvbi5kZVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAxOVwvMTBcL0Rlci1Ib2JiaXQtMjA0OHgxMTUycHgxMF9zbGlkZXItdW50ZW4uanBnIiwic2xpZGVzaG93IjoiN2M4MzRjNTUifQ%3D%3D\" href=\"https:\/\/ergo-kommunikation.de\/wp-content\/uploads\/2019\/10\/Der-Hobbit-2048x1152px10_slider-unten.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ergo-kommunikation.de\/wp-content\/uploads\/2019\/10\/Der-Hobbit-2048x1152px10_slider-unten-1024x576.jpg\" alt=\"Der Hobbit 2048x1152px10_slider unten\" \/><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9cb7ab9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9cb7ab9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-73b8015\" data-id=\"73b8015\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d34b7b elementor-widget elementor-widget-text-editor\" data-id=\"7d34b7b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><span style=\"color: #b1b2b3;\"><strong>Printmagazin: TolkienTimes<br \/><\/strong><\/span><\/h1><p>Seit Jahren deckt die TolkienTimes den enormen Wissensdurst der Fans von Fantasyliteratur und J. R. R. Tolkien \u2013 und der steigt rund um die Verfilmung des Tolkien-Klassikers \u201eDer Hobbit\u201c noch einmal deutlich an. Grund genug f\u00fcr den Stuttgarter Klett-Cotta Verlag, sowohl die Erscheinungsh\u00e4ufigkeit als auch die Auflage der \u201eTT\u201c drastisch zu erh\u00f6hen. Sie ist \u2013 wie immer \u2013 schnell vergriffen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7bfe1b0\" data-id=\"7bfe1b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0829e74 elementor-widget elementor-widget-text-editor\" data-id=\"0829e74\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><span style=\"color: #b1b2b3;\"><strong>POS-Kampagne: Wo, bitte, geht\u2019s zum Hobbit?<br \/><\/strong><\/span><\/h1><p>Wo ist der Hobbit zu Hause? Nat\u00fcrlich bei Klett-Cotta. Doch vor dem Filmstart hatte der Stuttgarter Traditionsverlag ein Problem: Er musste die Schritte der Fans von der gek\u00fcrzten und veralteten Wettbewerbsausgabe weglenken \u2013 hin zum Regal des Imprints \u201eHobbit Presse\u201c. Den richtigen Weg zum ungetr\u00fcbten Lesespa\u00df wiesen markante POS-Werbemittel mit original Filmgrafik.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23b4d4d8 elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"23b4d4d8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4f85c98c\" data-id=\"4f85c98c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-125cfa8c elementor-widget elementor-widget-image\" data-id=\"125cfa8c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"33\" src=\"https:\/\/ergo-kommunikation.de\/wp-content\/uploads\/2019\/08\/ergo-Logo_300_w2-300x33.png\" class=\"attachment-medium size-medium wp-image-792\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6322e5b6 elementor-widget elementor-widget-text-editor\" data-id=\"6322e5b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Consortium for Marketing <br \/>and Corporate Communications<br \/>Stresemannstra\u00dfe 28\u2028 <br \/>40210 D\u00fcsseldorf, Germany<br \/>Phone: <a href=\"tel:+49211469940\">+49 211 46994-\u00ad0<\/a><br \/><a href=\"mailto: &#x69;&#110;&#102;o&#x40;&#x65;&#114;g&#x6f;&#x2d;&#107;o&#x6d;&#x6d;&#117;n&#x69;&#x6b;&#97;t&#x69;&#x6f;&#110;&#46;&#x64;&#x65;\">i&#110;&#x66;&#x6f;&#x40;e&#114;&#103;&#x6f;\u00ad&#45;&#107;&#x6f;&#x6d;mu&#110;&#x69;&#x6b;&#x61;t&#105;&#x6f;&#x6e;&#x2e;d&#101;\u2028<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-25f0a791\" data-id=\"25f0a791\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a1d0014 elementor-nav-menu__align-end elementor-nav-menu--dropdown-none elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-nav-menu\" data-id=\"1a1d0014\" data-element_type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; 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aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-none\">\n\t\t\t\t<ul id=\"menu-1-4a208647\" class=\"elementor-nav-menu\"><li class=\"trp-language-switcher-container menu-item menu-item-type-post_type menu-item-object-language_switcher current-language-menu-item menu-item-2822\"><a href=\"https:\/\/ergo-kommunikation.de\/en\/wp-json\/wp\/v2\/posts\/1892\" class=\"elementor-item elementor-item-anchor\"><span data-no-translation><span class=\"trp-ls-language-name\">DE<\/span><\/span><\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-privacy-policy menu-item-151\"><a rel=\"privacy-policy\" href=\"https:\/\/ergo-kommunikation.de\/en\/impressum\/\" class=\"elementor-item\">Imprint\/Privacy<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu Toggle\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-4a208647\" class=\"elementor-nav-menu\"><li class=\"trp-language-switcher-container menu-item menu-item-type-post_type menu-item-object-language_switcher current-language-menu-item menu-item-2822\"><a href=\"https:\/\/ergo-kommunikation.de\/en\/wp-json\/wp\/v2\/posts\/1892\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\"><span data-no-translation><span class=\"trp-ls-language-name\">DE<\/span><\/span><\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-privacy-policy menu-item-151\"><a rel=\"privacy-policy\" href=\"https:\/\/ergo-kommunikation.de\/en\/impressum\/\" class=\"elementor-item\" tabindex=\"-1\">Imprint\/Privacy<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e0a3c07 elementor-widget elementor-widget-text-editor\" data-id=\"2e0a3c07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a9 ergo Kommunikation GbR 2023<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Zur\u00fcck Weiter #Online-Game #B\u00fccherwerbung #POS #Transmediales Storytelling #Geocaching #Tolkien Times #Klett-Cotta #Der Hobbit Online-Fanprojekt: Bring der Welt das Licht zur\u00fcck! So gro\u00df wie der Hobbit-Film war auch diese komplexe Kombi aus Online-Game, Facebook und einer ganz realen, abenteuerlichen Geocaching-Schatzsuche in Deutschland, \u00d6sterreich und der Schweiz! Das \u201etransmediale Storytelling\u201c des 9-monatigen Hobbit-Gewinnspiels von Klett-Cotta wurde vom [&hellip;]<\/p>","protected":false},"author":2,"featured_media":1769,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[9,16,17,18],"tags":[],"class_list":["post-1892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-verlagswesen","category-print","category-online","category-3d-animation"],"_links":{"self":[{"href":"https:\/\/ergo-kommunikation.de\/en\/wp-json\/wp\/v2\/posts\/1892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ergo-kommunikation.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ergo-kommunikation.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ergo-kommunikation.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ergo-kommunikation.de\/en\/wp-json\/wp\/v2\/comments?post=1892"}],"version-history":[{"count":20,"href":"https:\/\/ergo-kommunikation.de\/en\/wp-json\/wp\/v2\/posts\/1892\/revisions"}],"predecessor-version":[{"id":2781,"href":"https:\/\/ergo-kommunikation.de\/en\/wp-json\/wp\/v2\/posts\/1892\/revisions\/2781"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ergo-kommunikation.de\/en\/wp-json\/wp\/v2\/media\/1769"}],"wp:attachment":[{"href":"https:\/\/ergo-kommunikation.de\/en\/wp-json\/wp\/v2\/media?parent=1892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ergo-kommunikation.de\/en\/wp-json\/wp\/v2\/categories?post=1892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ergo-kommunikation.de\/en\/wp-json\/wp\/v2\/tags?post=1892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}