#conception #development of keyvisuals #text #brochure #print #3D #photography #BASF
"In touch, in depth, invaluable". BASF's "Performance and Formulation Additives" division advertises with highly aesthetic imagery by ergo Kommunikation. BASF counters the brightly colored advertising of its competitors with a subtly colored, almost black-and-white title motif. This is because the additives that give BASF customers' colors their luminosity and stability are themselves generally colorless. For each product, a separate particle motif was rendered in a combination of 3D modeling and elaborate post-production. The key visuals were complemented by object photographs by Axel Schmidt.
With unrivaled scientific capabilities, global presence, extensive portfolio and formulation know-how across all industries and product lines, BASF has extensive expertise in developing breakthrough concepts. This all adds up to value for its customers and the customers who use the end products. For this positioning approach, ergo communication developed the claim: "In touch, in depth, invaluable".